The Minnesota Post has created (they are in beta right now) a new platform for displaying real time advertising. The article mentions a restaurant being able to post a lunch special and then later posting a dinner one. And it is set up to allow feeds like from Twitter or Facebook so the business doesn’t have to update in several different places. I can see how this might be a way for some newspapers and media companies to see a ROI on social media.
I used to work for an alternative weekly paper and over the years, plenty of people commented that they liked to see what businesses were advertising and what their ads looked like. Not the same way people enjoy the editorial content, but I think it’s safe to say some people enjoy ads. I know personally, I’ve always enjoyed looking at the classified ads in papers whether or not I was shopping or job hunting.
What do you think? Would you log in every day (or every day or so) to see what ads, specials, coupons, etc. that businesses want to promote?