I don’t understand the Everybody Knows Somebody Who Loves a Honda advertising campaign. Let me be clear, I
This is not an ad on this blog just an example.
think it could be a good ad campaign for the right company, I just don’t think it makes sense as a campaign for Honda.
Here’s my problem with it, it seems like a branding campaign for a company people are just now learning about. I mean, to me, it should be “everybody is related to a honda owner” because, dang, everybody has one, and why would all these people have one if they didn’t love them.
I’d bet there are more Hondas in our company parking lot than American made cars. With the exception of a brief stint with Land Rover, my dad has had a Honda since they came to the US. I used to have one. My friend has sworn she will “drive hers till the wheels fall off”. My other friend has one and his parents bought MATCHING ones (on the same day, I think).
I guess it’s a good campaign, in that I’ve noticed it and I’m talking about it, but I just feel like it is “introducing” a car company when in fact is should be saying who DOESN’T love a Honda or WHY so many people love them. (Maybe I should just click on the ad and it will tell me that.)
Recent Comments